Founder · Author · Guitarist
Founder and CEO of Suede Labs AI, published author, USPTO patent pending 63/947,120, and the builder behind a live estate of roughly 30 websites and 8 iOS apps. He has built and scaled multiple multimillion-dollar businesses and took Suede to a roughly $30 million peak fully diluted valuation within two months. He is also known publicly as Jay Colapietro and creates under the declared alias Johnny Suede — one person, one body of work, publicly linked.
The rig is live
12 products · one founder · every LED on
Signal path: creation → registration → settlementEvery pedal opens a running product
Five books, one argument
Pull a spine
The Human Authenticity Layer
How Ownership, Origin, and AI Redraw the Creative Map
Why origin and ownership become the scarce assets of the AI era, and how creators keep their names attached to their work.
Read on Amazon →Proof as InfrastructureJ. ColapietroProof as Infrastructure
Designing Durable Systems Without Trust Assumptions
A systems book on building for verification instead of trust: provenance, settlement, and records that outlive the platforms that made them.
Read on Amazon →Stake Your ClaimJ. ColapietroStake Your Claim
Turning the AI Onslaught into a Real Asset
Speeches, discussions, and hard truths on autonomous agents, real assets, and building generational wealth while the ground moves.
Read on Amazon →The Signal ChainJ. ColapietroThe Signal Chain
A Life in Six Strings. Guitar Tone, Memoir and Method
A memoir and method built around the electric guitar signal chain: the gear, the history, and the playing life behind it.
Get the book →The Guitar Without a NumberJ. ColapietroThe Guitar Without a Number
Memoir-Driven Instruction for the Self-Taught Guitarist
Theory, tone, and artist songbooks for self-taught guitarists, closing with a chapter on owning the rights to your own music.
Get the book →In the press
Third-party coverage
The whole estate
Roughly 30 websites and 8 iOS apps
On the record
Registry extract · verifiable in one click
Jason Colapietro is the founder and CEO of Suede Labs AI, a JC Investment Group company building creator-ownership infrastructure for the AI era. His work covers AI agents, agentic commerce over the x402 protocol, programmable IP, provenance, and royalty settlement. He is also known publicly as Jay Colapietro and creates under the declared alias Johnny Suede; all three names resolve to the same person on every public record he controls. The canonical biography lives at suedeai.ai/founder.
The proof of the practice is the shipped record. One founder built and operates Suede Social, a network for musicians where uploads can register as IP assets. Strumly, a conversational guitar coach with a free practice toolkit. Suede Muse, a companion chat for musicians. Suede Agent Studio, where visual agent flows launch as x402 pay-per-call endpoints. The Suede IP Registry on Base and Avalanche. Suede Studio Guitar and Suede Studio Voice on iOS. Every one of them is live at a public URL, and every one of them exists to move creative work toward ownership, origin, and proof.
The thinking behind the products is public too. Five books cover the argument from different directions: authenticity and origin in The Human Authenticity Layer, verification-first system design in Proof as Infrastructure, agents and asset-building in Stake Your Claim, and the guitar life that started all of it in The Signal Chain and The Guitar Without a Number. Colapietro builds in public under his own name, on GitHub as JasonColapietro and on X as @johnnysuede. This page is the index. The work is one click deep in every direction.
The work is one click deep in every direction
Every product is live at a public URL and every book is published. Pick a door and check the record yourself.